Pam Ashby believes her digital marketing and project management qualifications frame what she knows, but her thirty years’ corporate marketing experience is the lens through which she judges what’s worked – and considers why.
She is ‘a getter of things done’ – a descriptor given to her at the global electronics group where she trained. She’s led international marketing departments, worked with leading London advertising and design agencies, and written for a wide range of business publications. She is currently an independent consultant and writer, and Marketing Lead for a TEDx conference team.
Pam’s Roundtable: Exploring Agile Marketing
Marketing isn’t about features and benefits anymore, it’s about organisations sharing beliefs to create trust. Anyone with internet can identify a myriad of solutions to their needs. Control has shifted from marketers to the public, and marketers need to work harder for that critical visibility. Pam Ashby will facilitate an exploration of what Agile Marketing could mean for organisations. Benefiting from 30 years in corporate marketing, she invites discussion on:
- Staying aligned to strategy
- Promoting collaboration between marketing and sales
- What is a successful campaign?
- Avoiding opinion-based marketing
- Crystal-ballitis – why don’t the experts know the answers?
- Surviving departmental overwhelm
- Staying on track – and remembering where you were going