After graduating from University in 1984 with a psychology degree, I spent nearly 40 years in Sales and Marketing. In that time, I held every position from new business sales through account management and on to Sales and Marketing Director. I also gained accreditations from the Chartered Institute of Marketing and the Institute of Direct Marketing where I am still a member.
I have also both developed and used CRM systems over this period and in the last 10 years, implemented well over 50, becoming a Microsoft Certified Professional in 2012. Today I run my own successful ZOHO practice, where I implement not only CRM but Marketing, Accounting and Project Management software as well.
I have always been interested in people and why they make the choices they do. This led me to study for a master’s degree in social philosophy, where my dissertation was centred around Games Theory and Group Theory. My focus was on why they make sub optimal choices out of fear and uncertainty and find it difficult to cooperate, even when it is obvious it would be in their interest to do so.
My newly created STEP programme is the practical application of this work. It combines Change Management with AgilePM which puts the individual at the centre of software implementations and provides a structure which reduces resistance. STEPs is a programme approach that has a Starting point, is built by Teams, in Easy Steps, to deliver a Platform for success.
Agile Tools Session Host
11:15 – 12 noon on Thursday 26 September 2019 in the Broadgate Suite
Why IT projects aren’t about IT
IT projects are only rarely if ever about IT.
IT projects are about empowering the change in people to deliver something that is valuable for the business or organisation. The problem is, if you focus on delivering IT, you often forget about delivering change. The result is resistance from the users and lack of adoption. It can also make the IT implementation itself over complicated, as it is developed to support “the way we do things around here”. And “the way we do things” often includes broken processes, which caused the problem the project was meant to overcome.
The answer is to put Change into the heart of IT projects and start with this end in mind. STEP is a programme which brings AgilePM® and Change Management concepts together. When you attend this session, you will get the tools you need to follow STEP and ensure success with your next IT project.